Project Avatar · Ibiza
Most young people are never really asked who they want to become. Project Avatar gives them a place to figure that out through training, coaching, and honest conversation.
It isn't academic performance. It isn't the grades, or the phone usage, or any single thing you could point to. It's something quieter. You watch a young person who has so much inside them, and you can sense they don't quite know it yet. The confidence that hasn't surfaced. The direction that hasn't arrived. The feeling that they're drifting through their own life rather than inhabiting it.
Every young person goes through a period where external expectation descends: school, the future, what you're supposed to want. Underneath all of it, the real question gets buried: who am I actually becoming? Most never get help answering it. They're given subjects, qualifications, career paths. Nobody sits with them and asks the deeper question.
Identity, confidence and self-belief don't develop automatically with age. They develop through experience, reflection, and honest mentorship. Without that, young people do what all of us do when we don't know who we are: we borrow an identity from whatever is closest. Social media, peer groups, gaming, anything that makes the question feel less urgent.
Your child isn't broken. They don't need fixing. They need someone to help them see who they already are at their best, and believe it.
"We met Dillon after two years of constant travel, hotels, and restaurant food. At the time, my son was living on junk food and cola, addicted to gaming, and completely resistant to the idea of having a personal trainer. The first few times they met, he even told Dillon to f-off. Despite all of that, Dillon found a way to genuinely connect with him. Within a matter of months, my son completely transformed. He quit junk food and cola, lost the excess weight, and started taking care of himself again. Dillon also introduced him to weightlifting and helped him become excited about life and his future again. That was seven years ago, and my son still works out, eats healthy, and finds a gym wherever he travels. My son has always been a good kid, but Dillon helped him become the man he is today — by helping him access an inner strength that was always there, but that he didn't yet know he possessed. During some very difficult and formative years, Dillon gave him guidance, discipline, confidence, and the masculine role model he deeply needed."
The Avatar is the highest believable expression of your authentic nature, discovered by recognising the patterns of who you already are at your best and projecting them forward. It's grounded in who you actually are, which is what makes it believable, and what makes it work as a direction to move toward.
Most attempts at self-development work on the outside first. More exercise, a better diet, new habits and routines. The effort is real, but something is usually missing underneath it all: who are you actually trying to become? Project Avatar starts with that question. Before any programme or training begins, a young person gets a clear, honest view of who they already are at their best — the patterns that keep showing up, the qualities that are already there. That becomes the Avatar. Everything that follows is built toward it.
Every attribute is scored on a 1–20 scale, self-rated, and tracked over time. The numbers themselves aren't the point. Being able to see the change is what makes it real.
Project Avatar is a structured journey, not a collection of sessions. Every young person moves through seven stages, each one building on the last.
Establishing the foundation. Understanding where you are right now.
Seeing yourself clearly. Recognising the patterns of who you already are.
Finding direction. The Avatar emerges — not invented, but recognised.
Building through challenge. Developing attributes across all three pillars.
Finding momentum. Consistent practice becomes natural self-direction.
Connecting inner growth to the world. Who you're becoming meets how you show up.
Measuring how far you've come. The spiral doesn't end. It deepens.
Each class is a deep exploration of one dimension of self: a session, a challenge, a reflection, and a conversation that compounds over time.
Every journey through Project Avatar begins with a conversation. No pressure, no hard sell. Just a conversation about where your child is right now, what they might need, and whether Project Avatar is the right fit.
A 30-minute conversation to understand where your child is, what they're working through, and whether Project Avatar is the right fit.
A first session where your child rates themselves honestly across Body, Mind, Spirit and Self: all 18 attributes, on a 1–20 scale. This establishes the baseline and shows clearly where to start.
Regular sessions that combine physical training and development work: building attributes, progressing through the Growth Spiral, tracking real results.
These are the parents and young people who have been through Project Avatar.
Dillon grew up watching Dragon Ball Z, playing Dungeons & Dragons, and losing himself in games. He was always drawn to the same archetype — the disciplined warrior, the one who trains both mind and body together, someone with a deep connection to nature and to mastery. His D&D character Kalkhan was a wood elf who lived in the forest. He didn't think much of it at the time. He'd been drawn to the same thing his whole life without quite naming it.
School was fine. He was good at it. But nobody ever sat with him and asked what he actually thought, or who he wanted to become. He started university studying business because no one had helped him figure out he should do something else. He switched to psychology — reasoning that understanding how human beings work would be interesting and useful regardless of what he ended up doing. He was right.
After graduating, he came home and did nothing for three months. Lost motivation, put on weight, sat on the sofa. He was 21 and had no real idea what was next. Then he remembered something he'd said as a kid: he wanted to train like Goku. He'd spent years developing mentally. He'd never actually trained his body.
He went to China and trained at a Shaolin temple. He was playing D&D until 2am as a monk named Kalkhan — the character that would later give Project Avatar its origin — and training at 5am in the Himalayas. It changed him. Not in a dramatic way, but in the way that actually matters: he came back with more confidence, a different relationship with his body, and a clearer sense of who he was.
He trained as a personal trainer, studied coaching psychology, and came back to Ibiza. Project Avatar came out of the same recognition that Kalkhan had come from — that the patterns were already there, and that what he'd done for himself, he could help young people do more deliberately, without it needing to take as long or be as accidental. He's been running the programme for seven years.
"I help young people figure out who they are and who they want to be — so they show up to their own lives with confidence, purpose, and energy."
— Dillon Loerzer Fitzjones21 hoodies, one for every attribute across Body, Mind, and Spirit, each carrying its own symbol. Order directly via WhatsApp.
€65 per hoodie · All attributes available · Shipped worldwide
Reach out however works best for you. A discovery call is free, takes 30 minutes, and will give you a clear picture of whether Project Avatar is the right fit.
